Web Design Case Study
Intrinsic Quality, LLC.
Enterprising Lady is delighted to have been in partnership with Intrinsic Quality, LLC for many years. We have provided full web design and marketing support for all of IQ’s needs. Our relationship began in 2014 with the development of brochures and other marketing materials. Our partnership then expanded into online marketing through LinkedIn, Facebook, blog articles, and email campaigns that include popular Electronics Test Engineering quizzes.
We’ve refreshed and updated the IQ website 3 times over history. These updates have resulted in proud wins for IQ with their website frequently appearing on the first page of the Google Index for spefic keywords and phrases. Enterprising Lady continues to develop creative ways for Intrinsic Quality to engage their manufacturing audience and grow their business.
Marketing Materials
Brand Awareness
Website Design Makeover
Mobile Responsive Design
In Terms of Electronics Test Engineering –
Intrinsic Quality is Kind of a Big Deal
Intrinsic Quality’s Test Engineering business was created over 35 years ago in a small office outside of Chicago. Since then, IQ has become a global supplier of Electronics Test Engineering, Test Fixtures and Test Systems.
Enterprising Lady’s challenge with IQ is communicating their brand message while writing technical content in terms that both electronics engineers and management can both find engaging and relatable.
Phase One – Facebook presence, Marketing Materials – affordable brochure design
Originally we worked with Intrinsic Quality to develop cost-effective flyers and brochures. Enterprising Lady transformed on-site shop photos into attractive images suitable for sales and marketing applications.
A company Facebook page was also designed and developed with a variety of graphic ads, blog articles, news and noteworthy Electronics Test Industry articles. IQ’s Facebook page is now an integral component in garnering additonal web traffic and backlinks.
Phase Two – Brand Awareness
IQ has always thrived through repeat business through loyal customers. But in order to assure future growth, a comprehensive Brand Awareness campaign was needed. Enterprising Lady developed a Marketing Plan for IQ that focused on social media, email campaigns, as well as continued blog articles. Company and managerial LinkedIn pages were also created to add visibily and authority to IQ’s stature as a global suppllier of Eletronics Test Engineering services and products.
Before / After Intrinsic Quality Website Re-Design
Phase Three – Website Design Makeover
In addition to Brand Awareness through social media and blog articles, we noticed that the IQ website was not within the first three pages of the Google Index for various IQ products and services.
In 2018, we began intensive keyword analysis and focused on Website SEO, and revamped most of the IQ webpages for greater frequency of keywords and key phrases. We then added mobile friendly functionality, which also improved IQ’s search engine rankings. Also during this time, additional webpages were created to promote added services and products.
In 2022, we’ve redesigned the IQ website completely to further enhance the User Experience and increase traffic to the website. We expanded the site with several new webpages as IQ has grown in their product offerings. Additional functionality was added through the placement of Call To Action buttons, Opt-in forms for their newsletters and quizzes, and updated contact forms with high quality invisible website security.
Positive Results – Improved User Experience And Search Engine Rankings
Since 2018, IQ can boast of a 400% increase in website traffic. Brand awareness has increased throughout the globe and IQ now regularly services customers in Mexico, Colombia, China and Europe. Intrinsic Quality appreciates their upgraded web visibility and they’re very pleased to engage with new customers and the frequent occurrence of new sales leads.
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